What’s in a name, asked Shakespeare? Well, rather a lot actually in this day and age of the booming gin industry, brand awareness and trademark tussles. As Tiger Gin found out when Heineken Asia Pacific PTE challenged their trademark application, claiming it was too similar to that of Tiger Beer. But, against the odds, they won. And since then, David has turned Goliath and, despite the recognition on their website that “Everyone hates a bully”, they recently took the tiny Capreolus Distillery, and their Garden Tiger Gin, to court over a trademark violation. And, as you may have guessed given the title of this piece, they won again.
One Time Gin is back! Originally launched on 1st January 2017, the UK’s only limited-edition gin subscription club has recently relaunched after a (slightly longer than anticipated) hiatus. And they’re even bigger and better than before!
The Drifters knew what they were talking about when they wrote Up On The Roof. And Gin Mare clearly know everything is all right up top too, as they launched their second annual Med Rooftops event in London on 20 July 2017. This year’s stunning event took place at The Institute of Engineering and Technology on Savoy Place overlooking the Thames. In keeping with the gin’s Mediterranean theme – its botanicals feature olives from Spain, thyme from Turkey, rosemary from Greece and basil from Italy – the rooftop was bedecked with olive trees, fragrant herbs and, of course, plenty of gin!
Gin is big in Spain. And so is the way they serve it. The instantly recognisable Gin Tonica is extravagantly served in a large fishbowl glass with generous mountains of ice and a tempting array of garnishes. Now one of Spain’s signature serves is making it big over here too with The Distillery’s Gin Tonica Bar launching last year. But if you can’t make it over to Spain, or indeed to West London, David T. Smith has just launched his own Gin Tonica book to help you make your very own Spanish cocktails at home.
Think of an Irish alcohol. Chances are Guinness is the first to spring to mind. Or perhaps whiskey, which some claim was invented by Irish Monks. Irish coffees and poitín probably get a mention before gin. But, trust me, you can expect that to change. The Emerald Isle is home to a number of outstanding gin distilleries these days and they are starting to get the recognition they most certainly deserve.
With many gins come many gin awards. And even more medals. For even the most prestigious competitions have a tendency to award a multitude of medals. Consequently the value of such achievements is being diluted; forget bronze – even silver and gold medals make few ripples. And, perhaps more tellingly, most gin-lovers say they do not consider award stickers of being indicative of a gin’s quality either. A Double Gold (such as Pothecary was awarded at the San Francisco World Spirits Competition) certainly stands out within the industry at least, as does Hernö‘s recognition as “Europe’s most awarded gin”, but it takes something really special to catch the attention of the press and public alike. Something like Napue Gin‘s well-deserved title as “The World’s Best Gin for Gin and Tonic”.