What’s in a name, asked Shakespeare? Well, rather a lot actually in this day and age of the booming gin industry, brand awareness and trademark tussles. As Tiger Gin found out when Heineken Asia Pacific PTE challenged their trademark application, claiming it was too similar to that of Tiger Beer. But, against the odds, they won. And since then, David has turned Goliath and, despite the recognition on their website that “Everyone hates a bully”, they recently took the tiny Capreolus Distillery, and their Garden Tiger Gin, to court over a trademark violation. And, as you may have guessed given the title of this piece, they won again.
There’s always a must-have toy at Christmas that everyone is desperate to get their mitts on. This year, however, that item is a toy for adults, not children, and comes in the shape of a simple Christmas bauble. A bauble … filled with gin!
There is, I think, a fine line between being brave and foolhardy, determined and bloody-minded. For better or worse, perhaps they are all necessary character traits to build a business and to succeed with spirits. There is, after all, a lot to get right when you launch a new gin: the branding; the bottle; the marketing; and the product itself of course. JJ Lawrence certainly got his teeth stuck in when he decided three years ago to follow his passion and produce a new luxury British gin and he didn’t let anything stand in his way.