So it’s been yet another month of ups and downs ending in more tiers than ever, but nevertheless I hope you’ve managed to have a peaceful and happy Christmas. If you’ve been, understandably, burying your head in the sand lately, read on for some booze news you may have missed.
What’s in a name, asked Shakespeare? Well, rather a lot actually in this day and age of the booming gin industry, brand awareness and trademark tussles. As Tiger Gin found out when Heineken Asia Pacific PTE challenged their trademark application, claiming it was too similar to that of Tiger Beer. But, against the odds, they won. And since then, David has turned Goliath and, despite the recognition on their website that “Everyone hates a bully”, they recently took the tiny Capreolus Distillery, and their Garden Tiger Gin, to court over a trademark violation. And, as you may have guessed given the title of this piece, they won again.