November’s been a bit of a funny month for me, dominated by some big life choices I’ve decided to make. Thankfully my good pals in the gin industry have kept me well lubricated to help me face what may come so, as we hurtle relentlessly towards Christmas, let’s pause to take a little look back at what November had to offer.
Provenance is undoubtedly popular these days – after all who doesn’t like the feelgood factor of buying something local? – but, like anything that matters, it’s not easy to get right. There’s confusion about names (my friend up north is forever confusing Slingsby and Harrogate gins); there’s the all-important matter of honesty and authenticity (it recently transpired Snowdonia Gin is actually made over the border in Warrington); and then, to really mean something, provenance needs to go beyond the name to the product itself. It’s not just what the gin is called and where it’s made that matters, but also what it’s made of and why. Provenance is about stories and people, botanicals and landscapes. And to do provenance properly it all needs to connect with that community.