I thought maybe I’d have a rest after #GinADayMay but I forgot about Virtua-Palooza. And World Gin Day. And National Martini Day. And one or four virtual tours… suffice to say June has been another busy boozy month!
2019 was yet another remarkable year for gin, which is predicted to overtake vodka as the UK’s biggest-selling spirit a mere ten years since Sipsmith, the instigators of the craft gin revolution, were granted the licence that opened the floodgates. And, with flavoured gin seeing 300% growth year on year (compared to gin’s modest 11%) – and WSTA playing catch-up with a new category definition – those floodgates are well and truly open. But amongst all that there was also innovation (in the ready-to-drink and low-alcohol markets), environmentalism (with Greensand Ridge leading from the front), fun to be had (who can forget #GinADayMay?!) and some really, really cracking gins. So, after much consideration, here are my favourites:
November’s been a bit of a funny month for me, dominated by some big life choices I’ve decided to make. Thankfully my good pals in the gin industry have kept me well lubricated to help me face what may come so, as we hurtle relentlessly towards Christmas, let’s pause to take a little look back at what November had to offer.
Provenance is undoubtedly popular these days – after all who doesn’t like the feelgood factor of buying something local? – but, like anything that matters, it’s not easy to get right. There’s confusion about names (my friend up north is forever confusing Slingsby and Harrogate gins); there’s the all-important matter of honesty and authenticity (it recently transpired Snowdonia Gin is actually made over the border in Warrington); and then, to really mean something, provenance needs to go beyond the name to the product itself. It’s not just what the gin is called and where it’s made that matters, but also what it’s made of and why. Provenance is about stories and people, botanicals and landscapes. And to do provenance properly it all needs to connect with that community.