There’s no denying that we are in the midst of an unprecedented surge in the gin industry, with ever more distilleries responding to customer demand for trends such as seasonal gins and locally foraged botanicals. Now, I am not going to suggest that either the gin market or I am reaching saturation point, but you don’t have to look too hard to spot the same botanicals popping up time and time again. It is increasingly difficult to find something that genuinely intrigues and excites; something that is truly unique. But I believe I may have found it at The Spirit Show in the form of Caledonia Spirits.
There is, I think, a fine line between being brave and foolhardy, determined and bloody-minded. For better or worse, perhaps they are all necessary character traits to build a business and to succeed with spirits. There is, after all, a lot to get right when you launch a new gin: the branding; the bottle; the marketing; and the product itself of course. JJ Lawrence certainly got his teeth stuck in when he decided three years ago to follow his passion and produce a new luxury British gin and he didn’t let anything stand in his way.