Tiger Gin

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There is, I think, a fine line between being brave and foolhardy, determined and bloody-minded. For better or worse, perhaps they are all necessary character traits to build a business and to succeed with spirits. There is, after all, a lot to get right when you launch a new gin: the branding; the bottle; the marketing; and the product itself of course. JJ Lawrence certainly got his teeth stuck in when he decided three years ago to follow his passion and produce a new luxury British gin and he didn’t let anything stand in his way.

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