With many gins come many gin awards. And even more medals. For even the most prestigious competitions have a tendency to award a multitude of medals. Consequently the value of such achievements is being diluted; forget bronze – even silver and gold medals make few ripples. And, perhaps more tellingly, most gin-lovers say they do not consider award stickers of being indicative of a gin’s quality either. A Double Gold (such as Pothecary was awarded at the San Francisco World Spirits Competition) certainly stands out within the industry at least, as does Hernö‘s recognition as “Europe’s most awarded gin”, but it takes something really special to catch the attention of the press and public alike. Something like Napue Gin‘s well-deserved title as “The World’s Best Gin for Gin and Tonic”.