Good grief. What a month it’s been. March may have begun normally enough but it couldn’t have ended more differently as we all find ourselves living in lockdown with the hospitality industry (among many, many others) facing unprecedented uncertainty.
Blimey. Whether it’s been celebrating birthdays and weddings, or stressing about secondary school applications and sibling rivalry, I’ve certainly had plenty of excuses for being driven to drink this month. And amongst all that there was International Gin and Tonic Day and a certain Yard of Gin too!
Well, April was supposed to be a healthy month after the birthday indulgences of March but, between the school holidays and some exciting new gin releases, things didn’t exactly go to plan! Read all about it below.
Limited-edition gins were predicted to be big in 2017 and, just four months in, that certainly seems to be the case. However, producing and marketing such experimental gins can be an expensive gamble; one that, despite potentially offering great rewards, is often too risky for micro-distilleries to attempt single-handed. Increasingly, distilleries are turning to a third party to help produce their limited-edition gins by spreading their risk and providing a platform to market the end product.