I could have sworn I’ve hardly left the house recently (the last few months have really caught up with me lately) but the joy of writing this column is remembering the fun I have had as well as some of the more positive booze news and interesting new gin releases. As we head into yet more lockdowns do try to keep your chin up and your gin in moderation!
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Good grief. What a month it’s been. March may have begun normally enough but it couldn’t have ended more differently as we all find ourselves living in lockdown with the hospitality industry (among many, many others) facing unprecedented uncertainty.
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Blimey. Whether it’s been celebrating birthdays and weddings, or stressing about secondary school applications and sibling rivalry, I’ve certainly had plenty of excuses for being driven to drink this month. And amongst all that there was International Gin and Tonic Day and a certain Yard of Gin too!
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May was mega but this month – with World Gin Day, Junipalooza, Think Gin, National Martini Day and Negroni Week – should probably just be renamed June-iper!
Well, April was supposed to be a healthy month after the birthday indulgences of March but, between the school holidays and some exciting new gin releases, things didn’t exactly go to plan! Read all about it below.
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Since I first wrote about Craft Gins in April 2017, the company has continued to go from strength to strength. They recently added 58 Gin’s Navy Strength to their online shop and are also the first online stockist of Australia’s Underground Spirits Gin. But, more excitingly than that, they have also just launched their second limited-edition gin, this time in collaboration with Masons Yorkshire Gin.
Limited-edition gins were predicted to be big in 2017 and, just four months in, that certainly seems to be the case. However, producing and marketing such experimental gins can be an expensive gamble; one that, despite potentially offering great rewards, is often too risky for micro-distilleries to attempt single-handed. Increasingly, distilleries are turning to a third party to help produce their limited-edition gins by spreading their risk and providing a platform to market the end product.
Gin A Ding Ding 