Since I first wrote about Craft Gins in April 2017, the company has continued to go from strength to strength. They recently added 58 Gin’s Navy Strength to their online shop and are also the first online stockist of Australia’s Underground Spirits Gin. But, more excitingly than that, they have also just launched their second limited-edition gin, this time in collaboration with Masons Yorkshire Gin.
Limited-edition gins were predicted to be big in 2017 and, just four months in, that certainly seems to be the case. However, producing and marketing such experimental gins can be an expensive gamble; one that, despite potentially offering great rewards, is often too risky for micro-distilleries to attempt single-handed. Increasingly, distilleries are turning to a third party to help produce their limited-edition gins by spreading their risk and providing a platform to market the end product.