There’s no denying that the most exciting thing to happen to me this month had to be meeting Papa Salt Gin co-founder (and the one-and-only Barbie!) Margot Robbie, but I’ve actually had the pleasure of attending two other fabulous events in addition to the brilliant Papa Salt press launch. Read on to find out more!
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There is, I think, a fine line between being brave and foolhardy, determined and bloody-minded. For better or worse, perhaps they are all necessary character traits to build a business and to succeed with spirits. There is, after all, a lot to get right when you launch a new gin: the branding; the bottle; the marketing; and the product itself of course. JJ Lawrence certainly got his teeth stuck in when he decided three years ago to follow his passion and produce a new luxury British gin and he didn’t let anything stand in his way.
Gin A Ding Ding 