Perhaps better known as a craft beer subscription service, Flavourly.com have recently added a Gin Discovery box to their line-up and it looks pretty tempting indeed. Unlike all of their competitors, Flavourly offer their subscribers three 200ml bottles of craft gin in addition to mixers and snacks.
Limited-edition gins were predicted to be big in 2017 and, just four months in, that certainly seems to be the case. However, producing and marketing such experimental gins can be an expensive gamble; one that, despite potentially offering great rewards, is often too risky for micro-distilleries to attempt single-handed. Increasingly, distilleries are turning to a third party to help produce their limited-edition gins by spreading their risk and providing a platform to market the end product.
Remember Mabel? The charming centenarian who hit the headlines after swearing the secret to long life was drinking six gin-and-tonics a day, but devastatingly died from alcohol poisoning after downing one too many bottles of free gin sent by kind-hearted distilleries? If not, you’re not alone. But I will never forget that cautionary tale, largely because the moral of the story was not to drink less gin. Hurrah!
Gin A Ding Ding 