These are interesting times indeed in the gin subscription service market. Of the five services that launched in 2016, Tipple Box and microbarbax have already long since dropped their spirit and gin clubs (although both still offer their original cocktail clubs). And, as Gin Explorer prepare to call time on their miniature subscription service next month, Master of Malt have just announced their brand new Dram Club. Things appear more stable at the full-sized end of the market with Craft Gin Club, launched in January 2015, still going strong. But the competition there is clearly heating up too, especially with One Time Gin preparing to take on everyone else with a variety of bottle sizes when they relaunch later this year.
The rise and rise of the gin subscription service has continued unabated in 2017 (as I predicted last year); Flavourly, better known as a craft beer club, are among the latest converts to the many and varied delights of gin. And, following in the footsteps of Craft Gin Club and The Juniper Club, we’ve also seen more companies take on the full-sized gin subscription market with the launch of One Time Gin, The Spirits Society and GIN GIN.
It is not an easy task to keep up with the new distilleries, and new gins, being launched at the moment. Nor can it be easy, as a small batch distillery, to get your name out and your voice heard above the din of the competition. Some things help though: a good story; a beautiful bottle; a sell-out first batch! Avva Gin had all this, and more, as they wisely teamed up with The Juniper Club to become the gin subscription service’s second gin of the month in November 2016.
I know it’s only October, but if you’ve got kids (as I do) they’re probably already writing their Christmas lists and what better way to get through the nagging than planning a few festive treats for yourself and your gin-loving friends? But why wait until the big day when you can start celebrating on December 1st with one of these amazing advent calendars!
With the boom in gin showing no sign of abating, the number of subscription services continues to grow. There is now a wealth of choice in the miniatures market with five companies, including Gin Explorer and Little Gin Box, launching in 2016. Until recently though the Craft Gin Club, launched in January 2015, was the only gin subscription service offering full size bottles delivered to your doorstep. Now The Juniper Club is squaring up to them.