If you’re anything like me, then your heart most likely skips a beat every time you spot a new gin on social media. And then sinks a little with the realisation that there is yet another product you have to add to your must-try list and attempt to track down. And it’s hard enough to keep up with just the UK gins. Don’t even get me started on the European and worldwide gins. It is nigh on impossible to keep up with the insatiable growth in the market at the moment but a new gin subscription service from Master of Malt may just keep you one step ahead of most of the rest of us.
These are interesting times indeed in the gin subscription service market. Of the five services that launched in 2016, Tipple Box and microbarbax have already long since dropped their spirit and gin clubs (although both still offer their original cocktail clubs). And, as Gin Explorer prepare to call time on their miniature subscription service next month, Master of Malt have just announced their brand new Dram Club. Things appear more stable at the full-sized end of the market with Craft Gin Club, launched in January 2015, still going strong. But the competition there is clearly heating up too, especially with One Time Gin preparing to take on everyone else with a variety of bottle sizes when they relaunch later this year.