The original and the biggest gin-themed social media challenge is back for its eighth year running! In 2019, #GinADayMay’s inaugural year, in excess of 4,000 images were posted on Instagram using the #GinADayMay hashtag, averaging at approximately 135 posts a day. With consistent global engagement ever since, there are now over 29,000 tagged posts on Instagram and it would be amazing to break the 30k barrier in 2026.