March was one hell of a month! Alongside Mothers’ Day and my birthday, there were tastings, trade shows and a fair bit of judging as well as the first ever World Hanky Panky Day and even a bit of much-needed sunshine. And there was no shortage of booze news and new gin alerts either!
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The original and the biggest gin-themed social media challenge is back for its eighth year running! In 2019, #GinADayMay’s inaugural year, in excess of 4,000 images were posted on Instagram using the #GinADayMay hashtag, averaging at approximately 135 posts a day. With consistent global engagement ever since, there are now over 29,000 tagged posts on Instagram and it would be amazing to break the 30k barrier in 2026.
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Gin A Ding Ding 