The original and the biggest gin-themed social media challenge is back for its seventh year running! In 2019, #GinADayMay’s inaugural year, in excess of 4,000 images were posted on Instagram using the #GinADayMay hashtag, averaging at approximately 135 posts a day. With consistent global engagement ever since, there are now over 27,000 tagged posts on Instagram and I’m hoping for another successful year in 2025.