Gin is booming, without a doubt, but we’re also starting to see something of a backlash. A backlash against gin-and-tonic everything (see #StopFuckingWithGin), a backlash against flavoured gin (see Hayman’s Call Time on Fake Gin campaign) and a backlash against both a lack of transparency and the misuse of terminology such as “artisan” and “handcrafted”. There are certainly people out there making small scale craft gin by hand, but they have to compete against the big brands – brands with money and trademarks, many of which are not even making their own gin – just to get noticed. I believe that now, more than ever, these small businesses and micro-distilleries deserve a bigger platform and greater promotion, to which I hope to contribute. One such producer is Deerness Distillery.